Social media completely changed the game for marketers. Right now, there are many easy ways for you to increase your content viewership or your product engagement. Then again, since there are easy ways to market your product, the competition has skyrocketed. This means that you should also up your tempo in terms of social media marketing. Here are some of the things that you need to improve on so that you can take your marketing strategies to a whole new level.
Images are very important
It is known that Tweets with images get more engagement, as well as photos on Facebook. Even images on LinkedIn have been proven to get more engagement. Furthermore, three of the more recent social media platforms that came up – Pinterest, Instagram, and Snapchat – are based almost entirely on images. Just for this reason alone, you should realize that visuals are very important so that you can more effectively advertise your content through the social media.
You should create not only a branded featured image to share with your post. You should also create separate images for each of the main points in your content, so they can be shared when you repeatedly post them to social media. Visuals should also incorporate the usage of good font style and font size when illustrating quotes. Check on that as well, and apply it to your content.
Headlines still matter so much
Even when you’re producing great content, you might find it hard to attract readers or viewers if you don’t have a eye-catching headline. This is why clickbait articles are performing really well in terms of viewership. Take note, however, that click-bait articles shouldn’t ever be your goal, because they can really put a damper to your overall marketing plans.
Create better titles that help your posts become more promotable in social media or create a new title specifically for sharing your content in social media. Don’t just settle for one title. You should be posting your content multiple times. You should also be creating multiple titles, and even doing A/B testing to see which headlines are more effective to promote your content on which social networks.
Mind the platform
When sharing content, you should make the most out of the platform that you’re using. Utilize the customizable posting features on each social media platform. This includes the headline, image, and a description of the content you are sharing. Every marketer and social media user is competing to catch the user’s eye, so the more optimized your post is for a particular platform, the more effective your social media promotion can be.
For example, if you share a link via Facebook, you have the opportunity to create a post that can truly stand out amongst the rest. All you need is an attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image used in your content), and a short, compelling description.
Share at the right time
Many online marketers miss out this one basic rule. It is important to understand that your target market has a certain time when they look through social media, and this is when you should target your posting. For maximum engagement, the content you’re sharing needs to reach as many people as possible, so you have to go where the crowd is and when they are online and active. You can then compile a posting schedule to ensure that you post during a certain time of the day.
Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network and experimenting.
Try asking questions
Don’t just drop links. Drive social media users to communicate with you and increase the chances they engage with your content by asking for questions and feedback. Because social media is made for people and not for businesses, you should always be striving to create a human connection with social media users.
The beauty of social media marketing is that it can be used to improve both your public relations as well as content marketing simply by asking for a response. To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions make for great attention grabbers, and help foster a community of connection that results in more effective social media promotion.
Sometimes, you might be sharing on the wrong platform. Again, mind the platform
There are so many new social media sites sprouting up and vying for attention. As such, it can be hard to keep up. Having accounts on various sites can be advantageous for fostering innovation and staying creative; however, it can also be difficult and even sometimes counterproductive to be post content in all platforms.
The general rule of thumb for this is to familiarize yourself with the major social media platforms your target audience uses, since different sites have different purposes. Avoid redundancy and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs. Once your social media promotion is successful on these platforms, you can then start embarking on a new platform.
Accept the pay to win nature of social network marketing
At some point, you’re going to shell out some money for your social media marketing to work. Surely, you can get away without paying a cent. It’s definitely nice to have free instagram followers. You can also get FB page likes through “word of mouth” on your friends list. However, there is always a benefit to opting for paid service.
Paid social has become one of the most prioritized tools for marketing. With paid boosts, you can pay to promote your content into the news feeds of social media users, where you are guaranteed visibility from relevant audiences. If you haven’t done so already, now is the time to start shifting your budget to experiment in this area, whether on Twitter, Facebook or any other network.
Facebook, for example, allows you to pay really minimal amount for extra engagement. For a little bit of money, even just one dollar, you can boost your post and reach 1000 views.
Maximize your brand advocates
Does your company or small-scale business have an employee advocacy program? Even if you don’t have a structured program, having more employees or partners that might already be sharing your content regularly can help promote your content. Fortunately, there are many tools that make it easy to manage and measure social media shares by using advocate tools like GaggleAMP and SocialChorus.
You can also have an employee advocacy program. This is one way of leveraging communities and utilizing the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already literally more than two million communities within LinkedIn alone, not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups. Just find the one that works for you, and see your engagement soar.