Social media is one of the most powerful tools for business owners. Primarily, this is because it makes marketing campaigns much easier.
Your brand can be built with a stronger foundation. Your events get promoted with ease. Your overall marketing strategy can be executed with the lower costs than any other vehicle out there.
Given all the benefits of social media to businesses, entrepreneurs use it as one of their primary marketing tools. Sometimes, it turns out to be their ONLY tool as it is the most far-reaching and cheapest. With the variety social media has to offer, it is important to sift through different platforms to know where to focus your entrepreneurial energy into.
When it comes to videos, Youtube takes it to a whole new level.
There are thousands of tips on how to create Youtube videos. There are dozens of listicles about different editing tools you can use to create the best video. However, what you need to know right now is how to come up with the best content to create effective videos, and use Youtube as part of your marketing efforts.
Understand your business
Before anything else, it is necessary to know your business inside and out. Yes, business owners know what their products or services are. They know how much to ask for and how much would it cost to deliver their end of the deal to their clients. However, with marketing, you need to know way more than that.
To start creating your marketing strategy, you do need to know what your company stands for. What does the company have to deliver every time? Where is it going? What are the values you want to express? Knowing the answers to these questions sets you on the right point to start your marketing journey.
When you truly know your mission, vision and core values, you can now start focusing more on what you offer. Again, the products and services that you offer are already known. You need to get at the underlying benefits you truly want to provide to your clients. You need to know EXACTLY what you are selling.
For instance, if your business is all about selling car parts, what is it that you are truly giving to your customers? Is it really just about giving them the best ignition switch or brake plates? Perhaps the true benefit you offer is the convenience of always having their car ready to start every time, or the peace of mind that their brakes are always ready to work as needed.
From there, you can now start conceptualizing your marketing strategy. This is when your message begins to take form and your branding gets established through the use of marketing videos.
Know your Client
Now that you have established how you want your company to be presented, it’s time to know more about your market. Knowing your business’ clients is all about finding that niche market that your company aims to support. At the same time, this niche market becomes the target audience of your marketing videos.
With a more specific group of people in mind, you can now be more sure of what to put in your video. You need to know what your clients would want to get out of every video you make to ensure that your marketing project is worthwhile. To do so, you need to answer the question What’s In It For Me or WIIFM. This question should be the guide on every project you set up for your company.
You also need to plan everything out before the actual execution of the video and implementation of your strategy to your social media platforms. As always, if you fail to plan, you plan to fail. The carefully plotted ideas you construct for your business would serve as your map toward business success. As such, you need to stick to the plan and follow through accordingly.
Be an Expert
At this stage in the development process, you need to engage your prospective clients by offering them something they need. Your chosen niche has specific needs that you have to satisfy in order to get their attention and ultimately, get their business.
What you need to understand is that most people turn to videos for expert advice. Studies have shown that videos are now part of the top ranking posts in social media.
When people have a dilemma, need advice, or have to seek a solution to overcome a certain problem, they turn to video for guidance. Perhaps, the virtual experience and realistic appeal they get from videos make people trust anything they watch, especially online.
In this regard, you should be that expert that they need.
One thing to remember in becoming the expert of a certain field or industry: always deliver what you say you’re going to do or give to your viewers . There are always two purposes in videos online – to give the information that your video title and description says, and to sell to your target audience what your business has to offer. You want your video to be so good and so informative that your video’s URL is the first thing they put in their downloader.
When you say your video is about how to create your own website, make sure you include tips on how to actually create a website. Put in the workflow, tech tips and even links for more information. When that part is all done, you can now include your agenda – sell yourself to your viewers. Invite them to visit your own professional website, call your number or follow you on your social media pages. At the end of the day, the video’s purpose is to market your business.
Go all out
When focusing on creating Youtube videos for your business, you need to go all out. This means that you push through with your video marketing strategy no matter what it takes. In order for you to fulfill this mission, you should understand the basics on how to do well in Youtube.
For one, you need to pick the best tools for your project. There is a lot of free video editing software available online. Choose the one that can best deliver the video output that best suits your brand and company message.
When your videos are all ready to be uploaded, make sure you also provide necessary support links in the video description to create the full experience you want your clients to have when they watch your video. This also allows you to attract your audience to your own website.
With video marketing on Youtube, one video per month won’t cut it. If you are just starting out, one video per week may be enough. However, when your followers start pouring in, you might want to add more videos weekly. Also, remember that you don’t have to create 10-minute video all the time. In fact, 2-3 minute videos would be enough to deliver your message. Plus, viewers get bored with videos longer than 4 minutes unless it’s a highly technical guide.
Lastly, with Youtube, stick to your schedule as much as you can. Be consistent. The more consistent you are with your video posts, the higher the chances your video comes up when people search relevant keywords. You’d always want your video to be the first thing people watch when they want to learn something. This is a good sign that your video marketing strategy is working really well for your business.